The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Carrie Birkhofer is President and CEO of Bay Federal Credit Union, a non profit financial cooperative with 225 employees. She’s been the CEO there for 25 years and under her leadership the credit union has grown from $70 million to $1.4 billion in assets. This year has brought on a lot of challenges for leaders in every industry. Some leaders have struggled and even failed. Others have really embraced change in order to help their people get through these tough times. One CEO that has really used the current challenges to make her organization even better is Carrie Birkhofer, President and CEO of Bay Federal Credit Union. Even before the pandemic she knew the importance of putting people first. Carrie was one of the CEOs I interviewed for my book, The Future Leader and during the interview she said the following, “I meet employees the first hour on the first day they start at the Credit Union. New employees are welcomed as a group and when new hires start together, I’m there. I greet them, I welcome them, and