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Bestselling Author BJ Fogg on How to Change Your Life With Tiny Habits

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Synopsis

BJ Fogg is the bestselling author of Tiny Habits: The Small Changes That Change Everything and the founder and director of The Stanford Design Lab, where he has directed research for over 20 years. Back in 2002, BJ wrote a book called Persuasive Technology about how computers can be designed to influence attitudes and behaviors, which is still relevant nearly 20 years later. He was also named a “New Guru You Should Know” by Fortune Magazine. A lot of times we resist change, especially when it comes to leadership because we believe it will take huge steps, big commitment, and a lot of willpower. But BJ’s Tiny Habits method proves that’s not true. A different way to think about habits Growing up BJ recalls how he was taught to make a change or improve in some way. It was all about setting a really high goal and using willpower and a lot of discipline to reach that goal. But as an adult, he found that it wasn’t working that way. And, as hacking things was something he had done since he was young--like hooking a