I Want Your Job (IWYJ)

INFLCR CEO Jim Cavale presents "Meet the Centennials," a keynote speech delivered at the 2019 Learfield IMG College Intercollegiate Athletics Forum in New York City. Jim discusses how younger generations desire to access content, how the pro and college sports worlds must approach their adaptation to new media and broadcasting channels, and explains the 9/10 posting ratio that will prepare college athletes for a future that includes monetization of name, image, and likeness.