100 Days Of Seo

We believe that the only way to win at SEO, long-term, is to become somebody's favorite. Peep's personal journey and how that impacts his thoughts on messaging and positioning How to decide what to say no to How to *not* be a commodity / differentiation He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool. Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.