Edacious - Food Talk For Gluttons

Salt Work. Welcome to an episode that's a "Must Listen!" if you have an artisanal food product or you have any interest in starting a business. Meet Cass Cannon, owner of Peg's Salt, a delicious seasoning salt with a great story attached. Cass didn't set out to become a salt purveyor, but her journey has brought her here. And she's done her homework. Companies like hers are why I started Edacious in the first place. One of her most important tips is to tell your story right up front both on your website's homepage and as part of every sale. Who is Peg? She's Cass's mother who created her special salt, a secret blend of kosher flake and over 25 herbs and spices, back in the 1960's. Cass grew up outside Dayton, Ohio and her mother Peg was a terrific cook. A cook who found Jane's Crazy Mixed-Up Salt lacking. So she created her own, giving it away to friends and family as gifts. Over time, folks began requesting her special salt blend when they ran out. Luckily, Cass got her mother to write down the recipe. And l