Edacious - Food Talk For Gluttons

094 - Joy Crump, FoodE, Mercantile. How do you turn first-time visitors into regulars?

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Synopsis

Revitalization Work. With conscious growth. In a bank vault. Welcome to Episode 94 and my conversation with Chef Joy Crump of FoodE and Mercantile in Fredericksburg. I was immediately taken with Joy when I met her during the Fire, Flour, Fork Women in Food panel where her thoughtfulness on the topic of running a kitchen stayed with me for hours afterward. We had this conversation inside FoodE, a converted bank building. In the vault of all places, which has excellent acoustics! Joy and her business partners were very conscious about keeping the original bones intact, using what was in place, rather than gutting everything and starting from scratch, hiring craftsmen to painstakingly restore every part and piece. Was there pushback from the community when she decided to renovate? How did her knowledgeable partner make the renovation process easier because of his background? How was this overhaul financed? If you're a woman, and even if you're not, Joy's story will CURL YOU HAIR. Make you angry. Galvanize you to