20 Under 20s | Interviews With The Business Minds Of Generation Z

Jesse Itzler is a rapper turned entrepreneur. It might seem like an odd transition, music to private aviation (and beyond), but Jesse wasn’t exactly following a plan – he was following his love for doing something new and different.   After some success with his first entrepreneurial ventures, Jesse found himself a guest on a private jet. He enjoyed the experience, predictably, and figured other people would like that experience too.   So Jesse transitioned out of music and co-founded Marquis Jets, one of the largest private jet companies in the world, which has since been acquired by Berkshire Hathaway.   Jesse has been hustling on quite a few projects since then – including writing the New York Times bestseller Living With a SEAL: 31 Days Training With the Toughest Man on the Planet – and he has learned that there are some constants, in every industry:   Things take time. Creating anything worth having takes a large investment of time and energy. Focus on the product, and differentiate yourself b