Career Success Podcast

The Latin American Consumer with Bobby Mendez

Informações:

Synopsis

Latin America is known to be one of the most culturally diverse and wealthy areas -especially when it comes to natural resources- in the world. As of 2016, its population was estimated to be more than 639 million people with an overall GDP of 5,573,397 million US dollars, which makes the region a desirable place to do business. Paradoxically, Latin America is characterized by a historical politically complex context, highly volatile economy and unpredictable future. This is the reason why we have invited Bobby Mendez to this edition of the “Career Success Podcast”, so he can shine some light on what today’s Latin American consumers are looking for, as well as the future of business in the region. Bobby is the current President LATAM at Duracell, and in the past, he was the Finance Director at Procter & Gamble. Overall, he has worked in Latin America for the past decade which makes him the perfect guest to tell us about how to overcome Latin America’s toughest challenges and reach the company’s full business p