Prime Time Anytime

Merchandising and Licensing: Turning the Business Model on its Head

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Synopsis

‘Long tail’ revenue from merchandising and licensing is typically realized well after the big dollars from production. But can products and content related to IP engage, grow and monetize audiences even before a show is produced and aired? This panel will explore innovations in licensing and merchandising, looking at winning examples in traditional models, as well as newer models that create new revenue streams.