Snyder Showdown

Sean McGinnis is the SVP, Head of Marketing, E-Commerce & Customer Experience at KURU Footwear – a Salt Lake City-based direct-to-consumer footwear brand. KURU Footwear products feature a proprietary, patented technology built to eliminate foot pain. Sean sits down with Chris Snyder to discuss the challenges and nuances of running a successful eCommerce brand, including ecom platforms, paid and organic channels, and optimizing for user experience.