Relentless Mentality

Having grown up in a family manufacturing business which he grew from $8 to $18MM in 10 years as CEO, Michael Erath has spent his entire career in the trenches of the entrepreneurial world. He also co-founded a Hardwood Timber Trading Company in 1999 which grew from start-up to a $27MM business in 2007. Since 2003 he has been an active member of several business peer groups – YPO, where he spent 9 years in Forum as a member of the Southern 7 Chapter; EO, where he continues his Forum experience as a member of the Arizona Chapter to this day; and Vistage, where he was a member of a Trusted Advisors Group in Columbus, Ohio. When the housing market crashed in 2009, Michael lost everything. Due to a combination of declining sales, betrayals from key staff, and his own blind spots, Michael went from owning two multi-million-dollar businesses to almost destroying his marriage, losing his home and companies, and struggling to make ends meet. But he didn’t let failure keep him down. Instead, he learned from his mistak