Pastured Poultry Talk

Joel Salatin joins the show and we use his recent book Your Successful Farm Business (Amazon) as the back drop to the conversation. High points of the discussion: Your Successful Farm Business dives into the people, the marketing, the time and motion studies, and the nitty gritty about how to think like a business person. Marketing is morphing rapidly, especially logistics. There’s a lot of “disturbed ground” between the farmer and how stuff gets to the customer. Is Amazon acquiring Whole Foods good? Who eats the price cut of this downward price pressure? The take on relationship marketing. Build it and they will come is a fantasy. You’ve got to grab ‘em. Earn Trust = Conviction + Consistency + Communication. Joel’s take on the biggest bottleneck: Processing or marketing? Speaking of pastured poultry processing, “How do we message living food and the whole story of helpful bacteria?” Moldy cheese is cool. But bacteria on a chicken is somehow different. The processing regulatory climate is tough for very sma