Pastured Poultry Talk

Pasturewashing is the latest marketing craze where traditional poultry integrators want to capitalize on the success of pasture-raised chicken and eggs without following the principles of production. It's a form of greenwashing. Greenwashing describes a marketing tactic that positions an ordinary product as green or environmentally friendly in order to appeal to a buyer's emotion in exchange for a price premium or cost savings; think spin. For more than 30 years, farmers have been perfecting the pasture raised poultry model since Joel Salatin started sharing his ideas with the world (around 1990). Creating a pasture-raised divide where none existed Only recently have companies started to actively redefine what pasture-raised chicken and pasture-raised eggs mean. The divide is being perpetrated through third-party certifications, such as certified organic, GAP, certified humane, and so on. And here-in lies the pasturewashing problem. The certifications and companies who want to cash in with a pasture-raised ch