Pastured Poultry Talk

Email marketing for small farms is one of those things that people have strong opinions about. Either you recognize the value, or you have limiting belief about why you shouldn’t send email. In this episode, I take the stance that email is the second half of a technically sound marketing process, and I’ll share some basic ways you can use email to your advantage. In episode 85, I talked about 10 tips to improve your farm website SEO, and the number one item was to incorporate an email marketing capture into the design of the website. Which email marketing platform you use is irrelevant to the conversation. Email is a tool. You pick tools based on how well it meets your need. If you’re just starting out, your primary criteria will likely be price, which will put you in the free version of Mailchimp, but Aweber and Constant Contact will work too. Is email marketing dead? The correct answer to “Is email marketing dead for your farm?” is that you spend too much time on Instagram and Facebook. Email is still the n