Voice Of Influence

Tisa Sinclair’s work experience has given her the opportunity to engage in several areas of communications from public relations to social media and digital marketing.  She currently leads a D.C. based team that forges the ongoing social care strategies, processes, and official responses to members and nonmembers as they interact with AARP’s digital content. This program is a key feedback component to the AARP customer experience strategy. In this episode, Tisa talks about her role at AARP, how having a clear company vision and a centralized communication hub for all branches of the company allows AARP to keep their communication and messaging consistent across the board, how they were able to get their employees and representatives in 53 different states to buy into their communication strategy, how customers usually provide feedback to AARP and what she’s found surprising in all the feedback, how having company values and purposes are valuable to the service teams, what it was like building loyalty and trus