System Execution Podcast

After 27 years in the retail industry, Heidi took on a new challenge — from corporate life to entrepreneurship — from fashion retail to the employee benefits industry. At JCPenney, she oversaw the largest brand launch in JCPenney history. As co-founder and COO of freshbenies, she developed the brand from zero members to one of Inc. 5000’s fastest growing companies in America for two consecutive years (#117 in 2015 and #255 in 2016). What you’ll learn about in this episode: How freshbenies was founded and how they help people save money on healthcare by delivering non-insurance benefits The struggles Heidi and her husband struggled through as they launched their business and didn’t see immediate success Why you need to create processes in the beginning stages of your business when you can’t afford expensive systems Heidi’s employee onboarding system Why you need to ask lots of question of people moving through processes when you first set them up freshbenies’ onboarding process of brokers, employers, and memb