Happy Black Woman Podcast With Rosetta Thurman

HBW093: Morgan DeBaun on How to Build a Brand for Black Millennials

Informações:

Synopsis

You may never have heard of Morgan DeBaun, but if you’re a black millennial you’ve probably heard of the brand she created: Blavity. Morgan and her co-founder have done an amazing job building a recognizable and influential brand in record time and she is Rosetta’s guest on this episode. You’ll hear her tell the Blavity story, describe how they came to be, and how they are leveraging their platform to build a brand that’s not only profitable, but also influential in the minds of those who follow it. It’s a great conversation between Rosetta and Morgan, on this episode of Happy Black Woman. It’s important to spend the time to build a brand that others will miss if it vanishes. For the entire first year that Blavity was in existence, Morgan DeBaun and her team were busy creating content and resources to make an impact on their following. They weren’t worried about making money or gaining influence, they just wanted to make an impact on those they were serving. Today Morgan says it was that focus that enabled th