Fit Fierce And Fabulous Podcast

Do you want to know how to sustain a business for over forty years? Today, Courtney sat down with Gale Epstein, President/Creative Director and Lida Orzeck, Chief Executive Office of Hanky Panky, the maker of the most comfortable thong in the world. Gale and Lida shared their journey and having the guts to talk to department store owners to pitch their brand. They also delve into their growth from being an undergarment line in a department to a worldwide brand. Be sure to tune in this episode for you to see that core values matter and why you have to stick with them no matter what. Things We Talk About: A proven marketing strategy that Lida and Gale execute when they were starting their business How did they come up with the idea of adding the thong in their collection Gale and Lida finding the solution to a long-time problem of women; creating a comfortable thong The secret sauce for staying friends and business partners for over 40 years Gale and Lida choosing to do the right thing even if it is expensive