Screw The Naysayers Podcast

There’s an old saying in sales that goes like this. “Customers Buy Solutions Not Products Or Services”. The logic behind this saying is straight forward. To make the sale we should focus on the benefits our customers will get if they buy our solution, and not on the specific features of our offer. Simple, right?  Yea, not so fast.  With almost 4 decades of sales and business experience I can say with confidence that customers buy a lot more than solutions to problems. In todays mini episode of Tim Talks I share truths and advice to help eaely stage or wannabe entrepreneurs