Screw The Naysayers Podcast

Eps 289 How To Turn An Indie Brand Into A Global Phenomenon | Conor Riley

Informações:

Synopsis

Conor Riley is the CEO of Luxie Inc. The LUXIE story began with a search for a high-performing makeup brush that could provide a variety of techniques without irritating skin or harming animals. In Conor’s words “We were vegan and cruelty-free before it was cool.” Using materials sourced from around the world, the forward-thinking beauty brand developed hypoallergenic, synthetic brushes that have outperformed other top-rated animal hair versions. Today, LUXIE has grown from an indie brand to a global phenomenon, beloved by a fast-growing list of both celebrities and influencers. The company’s fan-favorite collection of premium, allergen-free beauty tools are available in 160 countries and through top US retailers like Anthropologie, Macy’s, Nordstrom, and Revolve. Luxie is a values driven company that puts its money where it’s mouth is. We’ll be talking about that. As an entrepreneur Conor believes in teamwork and transparency, and feels that there are incredible opportunities for brands to grow in the curr