Craft Of Charisma

Guest Introduction: Kurt Mortensen is one of America's leading authorities on influence, persuasion, and negotiation, and has spent over 15 years researching these topics. He is also the author of several books, including Persuasion IQ, The Laws of Charisma and the best-seller Maximum Influence. Interview Summary: In this episode, Kurt begins by discussing the foundations of influence, persuasion, and negotiation. He outlines some of the common mistakes people make when trying to influence and persuade others, and explains how to avoid these mistakes. He also offers strategies on how to connect, build trust, and establish rapport, and walks us through the "Five C's of Trust." Kurt goes on to explain the concept of Persuasion IQ, and discusses how listeners can increase their own Persuasion IQ. In particular, he emphasizes the importance of asking the right questions and using storytelling to more effectively build trust. Kurt then delves into the topic of charisma. He outlines a few of the most important