Billion Dollar Body

Bill Moses is a beverage industry veteran that has accrued 25+ years of business and finance experience. He is the co-founder of KeVita Probiotic Drinks which he then sold to PepsiCo. He is now the founder & CEO of Flying Embers, an adaptogenic organic hard kombucha, fermented alcohol (4.5% ABV) beverage line. Listen to the tips and tricks he used to excel in the industry.   Timestamped Show Notes: [:57] Commiting And Sticking To The Industry [4:00]  Education And Network Leading To Success [7:00] Pivoting From A Failing Idea/Product [9:50] Micro Market Research For Taste And Flavor [12:00] Find The Ideal Group Of People For Feedback [13:00] Optimizing  Online And Offline Marketing And Sales [19:00] Using Influencers For Honest Reviews [21:00] Steps To Go From Idea To Sale [22:30] Preparing From The Exit Of Kevita [25:00] Positioning As Unique For Flying Embers [31:00] Benefitting From Alcohol   Takeaways: It all starts with a great product and a vision. It’s all about trial and tribulation Find a great