Uncovering Aha! | Data-savvy Brand Strategy
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:27
- More information
Informações:
Synopsis
Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, how it could be applied to a business’ own marketing and analytics efforts, and whether or not the selection committee let the “best” four teams in this year.
