Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

How To Deal With Design Clients Who Have Tunnel Vision It's happened to all graphic designers. A client asks you to create some wonderful design but when you're given the information you realize that your client is designing this piece for their own needs and not the needs of their clients. I call this tunnel vision. When the client isn't looking beyond themselves. Tunnel Vision can also occur when a client has a design idea in their head, and wants you to create it exactly how they picture it. They are not open to other, often better ways to communicate their idea. Regardless of what type of tunnel vision they have, our job as graphic designers is to educate our clients on what is good design. We need to be able to give them what they need and not necessarily what they want. If you nurture this sort of association with your clients you can look forward to a long and prosperous relationship.  Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your busi