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Selling Your Idea to Your Graphic Design Clients - RD025
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:58
- More information
Informações:
Synopsis
The Client Isn't Always Right. The idea for this episode's topic about selling your idea to your client came about because of a Facebook group I'm part of. Recently a graphic designer posted a logo she was working on for critique. The logo was an acronym, a single common word with each letter separated by a period. General consensus in the group was that she should loose the periods and the designer agreed. The hard part was convincing her client. After several days she posted a new refined logo saying she was able to convince her client that the periods were not working. Everybody loved the new logo. A week or so later, the graphic designer let us know that the project was finished and the client had once again changed her mind and ignoring the designer's suggestion, decided to go with the period version as the final logo. This is not an isolated case. Every graphic designer that has been around for a while has dealt with clients who wouldn't heed their advice. Unfortunately it's part of our profession. We m