Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Is a retainer agreement part of your pricing strategy? Back in episode 11 of Resourceful Designer I talked about pricing strategies for your graphic design business. In it I talked about how value based pricing is the Holy Grail of all the pricing methods. In that episode I didn't cover the retainer agreement because I don't really view it as a pricing strategy. It's more of a payment method. But if I was to include it in all the ways you can be paid I think it comes in a close second. What is a retainer agreement? Simply put, a retainer agreement is a way to be paid in advance for work you'll do in the future. It's an agreement between you and your client stating that for a fixed amount of money paid up front on a regular basis, you agree to provide a predetermined amount of work for that client. Why should you use a retainer agreement? There are several reasons why a retainer agreement will benefit your home based graphic design business. First and foremost it creates a steady stream of income. Anyone runni