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Are all your clients grouped into one basket? This week's podcast episode comes after a conversation I had with an old classmate from college. For the purpose of this episode let's call him "Bob". During my conversation with Bob, he made mention of his boss. I immediately took note and asked him about it because I knew that Bob ran his own design business. It turns out that when Bob's three major clients all left him within a few month period he found himself unable to sustain his business. He enjoyed designing so much that he neglected the marketing and salesmanship side of the business and didn't have enough clients to fall back on. Bob had kept his design work in one basket and it came back to bite him. That conversation led me to record this episode about diversifying your client base so that what happened to Bob doesn't happen to you. What do you mean by basket? In the context of this podcast, a basket is a metaphor for a demographic, industry, market segment or anywhere a client may fall into. For examp