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"We" or "I" Choosing A Voice For Your Design Business - RD057
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:31
- More information
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Synopsis
Do you use "We" or "I" in your marketing material? In this week's episode of the Resourceful Designer podcast, I tackle the longtime debate on whether or not you should use the pronoun "We" or "I" on your marketing material. For the full discussion be sure to listen to the podcast. I don’t know if you’re like me, but ever time I come across a URL for a graphic designer I just have to check it out. We’re such a creative bunch and I love seeing the wide variety of approaches when it comes to our business, our skills and our communications. Besides looking at the structure of the site, reading the about page and looking at the portfolio one, of the main things I look at is the voice that was chosen for the page. When I say voice, I’m talking about whether the site uses “We” or “I” in the copy. I then play a little game, if the site uses the pronoun “we”, I try to figure out if the site really is a “we” or if it’s in fact, an “I”. I recently came across a designer's website that used the pronoun "we". My first th