Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Do you service a design niche? According to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. “Many people talk about ‘finding’ a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense,” she says “Good niches don't just fall into your lap; they must be carefully crafted.”  Back in episode 54 of the Resourceful Designer podcast, I talked about what a design niche is and the benefits of working in one. If you haven't listened to that episode yet I suggest you do before continuing. But just to elaborate a bit more on the subject, a design niche and a field are not the same things. If you specialize in designing for the medical industry you are targetting a field. However, If you specialize in designing websites for dentists, you are targetting a niche within the medical field. There’s nothing wrong with focusing on a field instead of a design niche. I just want you to know the d