Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Do your clients understand who their target markets are? As a designer, you need to know what target markets you are going after if you want your design campaigns to succeed. Every design campaign should have a type or group of people to target. Maybe you're designing for women between the ages of 25-35 with a toddler at home. Maybe it's balding men over the age of 50. It could be weekend warriors who like to surf. How about black businessmen between the ages of 22-35 who like driving fancy sports cars and jetting off for weekend parties in Las Vegas? All of these are target markets. Whatever target markets you are designing for, it's your job to get into the heads of those people and design something that appeals to them. But what happens when the marketing message your client wants you to create is more geared towards them than their target market? In this episode of the Resourceful Designer podcast, I discuss your position as the designer and how it's your job to educate your clients on what will and what