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Landing New Clients, It's All About The Follow-Up - RD107

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Synopsis

If you want more design clients you need to follow-up. It requires many hats to run a successful home-based design business. Beyond being a designer, you need to wear the hat of a bookkeeper, a receptionist, a marketer, a salesperson and many more. Often it's the salesperson hat that scares people away, but it's one of the most important ones you will have to wear. To have a successful design business, you need to be a competent salesperson. You don’t have to be great. You don't even have to be that good at it. Just being competent is all you need to succeed. I know that being a salesperson has a certain stigma to it. Salespeople are often depicted on TV and the big screen as annoying, slimy people. But the fact of the matter is, everyone is a salesperson in one way or another. If you've ever convinced your spouse to go out for Italian food when they were in the mood for Mexican, you're a salesperson. If you've ever told your kids they can get a dessert if they eat all their vegetables, you're a salesperson.