Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Value-Based Pricing: How To Do It Right! - RD110

Informações:

Synopsis

What Is Value-Based Pricing? Value-based pricing is a way to not only get paid for your time and expenses but a way to get paid for the value of the services and products you provide to your clients. Value-Based Pricing = Time + Expenses + Value. With hourly pricing and project-based pricing, you are compensated only for your time and expenses. This way is ok for newer designers just starting out. But once you’ve established yourself and start to build a reputation as a skilled designer, you become more valuable to your clients than merely the time you spend on a project. At that point, you may want to consider switching your pricing method to value-based pricing. After all, If that new website or logo your designing will help your client’s business grow and perhaps earn them a half million dollars over its lifetime, that’s a great value to them, and your prices should reflect it. Establish a baseline price. Before you start using value-based pricing, you need to establish a baseline price. Your baseline pr