Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Should you offer design discounts to your clients? Let me start off by saying I'm not a fan of offering discounts for design services. And by the looks of it, I'm not alone. In preparing for episode 113 of the Resourceful Designer podcast, I read a lot of articles about the pros and cons of offering design discounts, and almost all of them said it was a bad idea. The main reason is that offering a discount lessens the perceived value of you, your services and the overall brand you are building for yourself. By offering a discount people will start to view you as a discount designer. Once you've been given that label, it's hard to escape from it. However, that's not to say you should never offer discounts to your clients. Here are six situations that may merit design discounts. When to offer design discounts. There are occasions when offering a discount can strengthen your perceived value and your brand. 1) Passing on a discount. Passing a discount you receive from a supplier onto a client is a great way to bu