Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

You can't grow your design business if you rationalize the value of what you do. Most designers don’t get paid what they’re worth. The reason they don’t is that they rationalize the value of the service they provide. What I mean by this is they try to justify why they are charging the price they do for their designs by itemizing what’s involved in their creation process. A logo will cost this amount of dollars because it will take me X hours of research, and another Y hours of development and finalization. Since my hourly rate is Z, the cost of the logo is (X+Y) x Z Cost of design = hours invested X hourly rate. This formula works for many designers and they're happy with running their business this way. But the problem with this scenario is you're trading time for money. Yes, it’s a tried and true method used across many industries. But it shouldn’t be used for design. Or at least it shouldn’t be the sole method of calculating what you charge your clients. How much you earn running your graphic design busine