Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Do you focus on the Features or the Benefits of working with you? I love visiting graphic and web designers' websites. I love looking at their portfolio of projects to see the work they produce. But even more than looking at portfolios, I love studying how these designers promote themselves to potential clients. One of the things I’ve noticed while visiting these sites is the different focuses presented to visitors. Some focus heavily on the features and services they offer to clients, while other sites focus on the benefit a client receives from working with that particular design studio. After visiting hundreds, if not thousands of designer sites over the years, I've concluded that the ones most likely to convert visitors into clients are the ones who list the benefits. The ones who let potential clients know what's in it for them. Don't get me wrong. You should list your features and services on your website. Many clients are looking for a designer for one project and don’t even realize that they offer oth