Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Are you competing with discount designers? Let me start by saying that I've never lost a client to discount designers. I've had clients question my higher prices, but in the end, they ended up hiring me. I know that many designers have difficulty justifying their costs to their clients so I thought I would share what I do when a client asks "Why should I hire you when I can get that designed cheaper elsewhere?"  This is a follow up to last week's episode - Stop Competing On Prices. In it, I explained why lowering your design prices to compete with discount designers is not a sustainable way to run a design business. If you haven't listened to that episode, I suggest you do before continuing with this one.  I don’t have a ready-made checklist or prepared response for when a client questions my prices compared to discount designers. Instead, I follow these guidelines. Encourage the client to inquire about discount design sources. I never tell a client with my true feelings about these discount design services.