Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.
Clarifying Your Brand Message - RD186
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:25:22
- More information
Informações:
Synopsis
How do you answer the question, "What do you do for a living?" Does this sound familiar? You meet someone for the first time, and they ask, "What do you do for a living?" and you reply that you’re a graphic designer or a web designer or a UX Designer or whatever form of designer you identify as. Then one of two things happen. The person you’re talking to replies with “that’s great” and then immediately changes the subject. Or, they show a mild interest and ask you to explain more. Perked up by the inquiry, you stumble through your repertoire that you design logos and websites and posters and brochures and t-shirts and tradeshow booths, etc. etc. etc. Pretty soon, the person you’re conversing with is smiling and nodding with a glassy-eyed expression that indicates they regret asking you for more details. That’s the problem with our industry. Most people have heard of designers, but unless they’ve dealt with one of us before, they have no idea what it is we do. And when they do find out, they quickly realize th