Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Less about you and more about your clients. Graphic and web designers tend to have visually striking websites. However, where they excel in visuals and usability, they often lack in their marketing message. A lot of designers don’t know how to market themselves properly. Have you ever heard the statement, “The best marketing in the world can’t help a bad product?” The same is true of the opposite. Bad marketing can harm a great product or service. That’s what many designers are doing to themselves — bad marketing. Flip your marketing message. Want to know a secret? Clients don’t care about you; they don’t care where you got your education; they don’t care what awards you’ve won; they don’t care what big-name clients you’ve worked with before; they don’t care about your processes and procedures. What the client cares about is whether or not you can help them with their problem. As a designer, you’re a problem solver, and that’s all the client cares about, whether or not you can come up with a solution to whate