Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Do you have a vision statement for your design business? I heard this quote on a podcast recently. Vision without action is a daydream. Action without vision is a nightmare. I looked it up, and it turns out this is an old Japanese proverb. It means if you have a vision, but you don’t do anything to achieve it, it’s nothing more than a daydream. However, if you take action, without any sort of vision to guide you, the results can be chaotic and possibly catastrophic. I know that sounds kind of dire. But many new businesses, including graphic and web design businesses, never achieve their full potential due to a lack of vision. That’s why having a vision statement is essential. The difference between a Mission Statement and a Vision Statement. What is a Mission Statement? The purpose of a Mission Statement is to define the what, who and why of a company at the present moment. It’s kind of an action-oriented instructional roadmap for how a business operates. It defines the purpose of a business; it’s function