Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

Do you understand what perceived value is? Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently. I thought I would do something different by telling you a story to get the point across. Here goes. A lesson in understanding perceived value. Once upon a time (I know, it’s a cliché way to start a story, but I’m going with it.) Once upon a time, there was a young graphic designer by the name of Tom. Several months ago, the large corporation Tom worked at was acquired. As part of the merger process, the new company dissolved the design department where Tom worked, and he lost his job. Tom was upset, of course, but he decided to see this as an opportunity. With the help of his severance money, he decided to do something he had been dreaming of doing for quite a while, open his own home-based design business. One day,