Membership Site Success Podcast

In this episode, long time marketing expert and finance veteran, Kim Sinder shares the inside story of how she launched her new membership site, “Sane Crypro” with Memberium for ActiveCampaign. Sane Crypto is a membership site that teaches baby boomers how to create a sane strategy for investing in cryptocurrencies to save more for retirement. Kim won Infusionsoft’s ‘Most Helpful Partner’ award a few years back and was big in the Infusionsoft space. Before that, she started an Investment firm that was on the Inc 5,000 list two years in a row. You’d think that someone with all this marketing experience would build an advanced membership site with a pretty complex marketing funnel, right? She did the exact opposite. Kim marketed and built her membership program strictly following what she refers to as the “reverse funnel concept.” This means before she even created one piece of content for her membership site, she did a lot of work figuring out who her target market really is, what they wanted and figuring out