Conscious Chatter With Kestrel Jenkins

In episode 113, Kestrel welcomes Lawrence Lenihan, the CEO of Resonance, to the show. A venture operating company, Resonance partners with brands to enable them to build a fashion business that is as beautiful as their creative vision. "WHAT WE'RE DOING IS WE'RE RETHINKING. THIS WHOLE INDUSTRY WAS BUILT ON THE IDEA THAT YOU MAKE MANY - LOTS AND LOTS - BIG RUNS ... WE'RE ACTUALLY GOING COMPLETELY THE OPPOSITE. RATHER THAN HAVING FEWER STYLES OVER MORE AND MORE UNITS, OUR WHOLE ARCHITECTURE IS: HOW DO WE MAKE ONE UNIT AS EFFICIENTLY AS A THOUSAND?"  -LAWRENCE LENIHAN, FOUNDER OF RESONANCE  In this episode, Kestrel asks Lawrence to talk more about how Resonance intends to fuse the worlds of art and commerce, when so often they tend to resist each other. For Resonance, it's about bringing business and art together, but allowing art to be the driving force. Lawrence shares more about how fast Resonance can move their brand partners' designs from inception to customer doorstep - in less than nine days. Kestrel and