Conscious Chatter With Kestrel Jenkins

In episode 150, Kestrel welcomes Lisa Gralnek, a Brand & Strategy Executive, to the show. The Founder + Principal of LVG & Co, Lisa has worked with brands including Chobani, moo.com, adidas, IKEA, Walmart and more over the past decade. “Authenticity really ties back to why you wake up in the morning - you know, what are your values, what’s your mission in life or your raison d'être as the French would say.” -Lisa Gralnek, Brand & Strategy Executive In this week’s show, Lisa shares more on her journey and what led her to have such a distinct interest in brand strategy and sustainability. She shares more on the idea of authenticity and its elevated importance amidst a time of disruption. Kestrel + Lisa explore some of today’s current buzzwords, and whether or not those are driven by brands, shoppers or both, and how potentially important they are in influencing our behavior. The below thoughts, ideas + organizations were brought up in this chat: Cleo Wade + Rupi Kaur, poets that connect on a de