2015 Worldwide Radio Summit: All Access Interviews with Seth Resler

Michael Saunders of iHeart Radio

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Synopsis

Michael Saunders, the Urban Brand Coordinator for iHeart Radio and Program Director of KQBT-FM (93.7 The Beat) in Houston talks about the urban music format. We talk about the mechanics of programming, from packeting remixes and dealing with artist separation to discovering new music in the clubs.

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