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Today I am speaking with Cameron Lynch founder of Etani Business Platform Cameron is a Chartered Accountant and the founder of the Etani Business Platform. He believes he can help businesses survive and prosper in today’s disruptive environment. Cameron is experienced with Business Intelligence (BI), Analytics, Big Data and implementing cloud-based solutions to streamline reporting systems. Live data has a significant role to play in assisting businesses to make wiser decisions, both now and in the future. Cameron’s passion is driven by the concept of creating vehicles to help businesses and individuals prosper. Cameron worked previously in Consolidated Financial Reporting. Every month, a team of accountants would send the subsidiary financial accounting data to existing, pre-filled tabs on numerous Microsoft Excel spreadsheets for consolidation.  While this may sound like smooth sailing, all it would take is for one person to hit the wrong key in the wrong cell, paste data into an incorrect tab, or add a