Predictable Prospecting's Podcast

Episode 75: Using Video to Start Outreach Conversations - Fernando Silva

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Synopsis

Starting a conversation is the first step in the sales process, and it is also a step that most salespeople would like to be more successful at. There are a lot of channels that can be used to start that all important first conversation, but today we are going to discuss an emerging channel that can generate curiosity and add that personal touch. Today, I am speaking with Fernando Silva who is a solutions associate at Wistia which is really the same role as a sales development rep or SDR. Wistia is a professional video hosting platform that offers analytics along with video marketing tools. They also offer advanced marketing integrations for video that can help create the ultimate lead nurturing tool. I met Fernando at a conference, and I was intrigued with how he is using video to reach out and start conversations. Episode Highlights: How Marylou tripled her response rates with cold video How Wistia targets large and small accounts but they focus on the SMB space Fernando works more on the inbound model of