Predictable Prospecting's Podcast

Episode 77: Sales Enablement - Cory Bray and Hilmon Sorey

Informações:

Synopsis

There are a lot of definitions of sales enablement. What is it? How do we do it? Why does it matter? Having a process and mindset that extends across an entire organization can help enable salespeople to be successful. Still, it would help to have a clear plan and goal to get the most impact out of the enablement process. Today, I have two guests Cory Bray and Hilmon Sorey.  Cory and Hilmon just happen to know a little bit about sales enablement. They are the authors of The Sales Enablement Playbook and they run ClozeLoop a sales enablement platform. They are based in San Francisco, and this is a fun and lively episode with two guests diving into the topic of sales enablement. Episode Highlights: Cory and Hilmon share their definition of sales enablement and focusing on the prospect. How there isn’t a one thing silver bullet type solution to sales enablement. Every department needs to contribute to sales enablement. Having a mindset based on customer engagement where every team contributes. Having the custom