Predictable Prospecting's Podcast

Episode 78: The Ingredients of Personalized Engagement - Kristina McMillan

Informações:

Synopsis

The current trend with sales teams is moving away from generic messages and the batch and blast approach. The method that everyone's talking about and trying to focus on now is personalization. Customized methods can be incredibly difficult for an SDR to create. My guest today is an expert at personalization for sales teams and we discuss challenges and solutions for crafting personalized emails for effective sales. On today’s show, I am speaking with Kristina McMillan from TOPO a research and advisory firm that focuses exclusively on sales and marketing organizations. They have dedicated practices for sales, sales development, and marketing. The focus is on market research, executive advisory, and the study of high-growth organizations to understand the processes, levers, and best practices that contribute to high growth. Episode Highlights: Challenges with creating personalization at scale and having a repeatable structure that allow customization. The four stage messaging framework research, crafting the