Predictable Prospecting's Podcast

George Bronten the founder and CEO of Membrain is here today to talk about sales effectiveness and how to drive winning behaviors. Membrain is a sales effectiveness platform that helps complex B2B sales. There goals are to make it easy to execute your process, enable your team, coach effectively, and optimize your strategy. George is a lifelong entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. Because of the Internet and global competition, George knew the sales process needed to evolve. It is his vision to increase sales effectiveness using modern SaaS technology. Episode Highlights: After failing to build a successful sales team. George realized that he had some wrong assumptions. George started Membrain to create a way of working and selling that gives a strategy for sales people to use. Everything needs to be centered around the buyer. How can we differentiate when everything looks the same. How we sell is going to be even more important in the future.