Predictable Prospecting's Podcast

The top of the funnel and improving, augmenting, and optimizing the ability to start conversations with whales on a consistent basis for higher revenue and a higher lifetime value is at the top of most listeners minds. Hardy Kalisher is the Executive Director of  Parallel Path out of Boulder, CO. He is here today to talk about more of the marketing side of things. His focus is generating awareness and serving up those great opportunities for us. Parallel Path is a digital marketing agency, and Hardy shares his strategies for getting quality responses to bubble up to the top, so that we can get these potential clients into the pipeline and start those all important conversations. Episode Highlights: How sports create a certain amount of discipline and focus. Getting too many minow leads that are muddying up the pipeline. How digital marketing is best implemented on the outreach side of things. How sales and marketing are both working towards the same goal of growth. Foundationally building a data collection i